"Once again, PromoWorks proves why they are my first
choice to execute strategic sampling initiatives for Gold Bond.
From strategic planning to account service to execution, there
are passionate professionals at every level whose sole
mission it seems, is to optimize the impact of my program
-    no detail goes unattended."

Laurie Hodge, Director of Marketing

A survey conducted by Event Marketer in 2006, revealed that one-fourth of consumers who attend a marketing event immediately purchase the product being showcased. For this reason, events can be outstanding opportunities to introduce new products, and drive trial and awareness.

Sampling at sports venues provides the opportunity to connect fans (a demographic known for their loyalty) with a new brand experience. But great events don’t just happen, they must be well planned and well executed.

GameDayWorks’ success lies in precisely delivering on our clients’ brand objectives, and managing every detail from program development through professional implementation.